A Recap: Education at the 2022 ATA Trade Show

The ATA knows running a profitable archery business requires a deep understanding of profits, inventory, equipment repairs, and shooting instructions. Therefore, ATA staff work hard to compile and organize quality educational events for the ATA Trade Show.

Attendees at the 2022 Show had the opportunity to attend seminars, Coffee Talks, the Archery Industry Masterclass and instructor certification courses. The educational offerings were structured so ATA members could focus on business. For example, the seminar and Coffee Talks happened on Days 2 and 3 of the Show so attendees could write orders, build business relationships and conduct product evaluations on Day 1. Additionally, participants in the certification courses had to complete work online before taking the in-person practical portion of the course at the Show. And, the Masterclass participants had access to six prerecorded online sessions in December, while the rest of the classes were offered on Thursday, Jan. 6, the day before the Show. To continue reading click here.

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