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We’re pretty into the outside, and we want to help other people get out there too. Walk your dog around the block, try out hiking, master child’s pose – however you get active, we’ll cheer you on (and more importantly, help you save on the gear you need). Our buyers are always on the lookout for epic brands at teeny, tiny prices. We pass those savings on to our customers in store and online,


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About the Company

The Sierra journey started in 1986 with one tiny warehouse space, a hand-drawn catalog, and a vision of making the world’s top brands affordable and accessible to everyone. After the mail-order business took off in the late ‘80s, we launched our website (becoming one of the first catalog companies to establish an online presence) and now, we continue to establish convenient retail locations across the United States. We’re proud to continue helping adventurous souls get outdoors – staying true to our roots – offering tremendous everyday value, quality brands and outstanding customer service. Thank you for being a part of the Sierra journey; we look forward to many more years of helping you explore more, try new things and enjoy all life has to offer.



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Main Address

6139 B S. Virginia St.
Reno,, NV, 89502

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